Nurturing Creativity:

Planting Seeds of Future Businesses in Today’s Youth

Educational institutions and systems are fueled by standardised tests. Millions of pupils from primary school to A Levels are expected to prove their academic worth by making grades that sadly leave many behind, who struggle to reach these standards. The nature of this standardisation means that everyone is expected to conform to a limited margin and definition of success. ​

Those who naturally think outside the box and cannot keep up with this style of learning often fall behind and feel like failures. This can cause people to shut down their creativity and bury their unique ideas, losing their sense of purpose. This is why many adults do not consider themselves creative or capable of creativity, when perhaps as children they loved art, music of exploring new things.
Creativity is part of entrepreneurship. It’s through creativity, exploration and playing around that ideas for businesses start, and niches are found that nobody knew was there. This is why people who struggle in school systems should be nurtured in these areas, and in properly exploring the areas they are good at, rather than trying to force them to fit into the things they are not suited to.

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