Curricula & Co                                  
  • About Us
    • Partnerships >
      • Accountancy
      • Branding
  • Business Studies
    • Overview
  • Careers Training
  • Visit Our Blog
  • Academy Life
    • Meet Our Clients
  • Contact Us

Coca Cola...

26/7/2017

Comments

 
Household Names and the People Behind Them​
Check out our next series via Curricula & Co blog page, Household Names and the People Behind Them. We have some extraordinary entrepreneurs who have founded some of the  world best household products…… Over the next few weeks we will be going behind the scenes to discover more about these visionaries  Read More Stories
Picture
Travel wherever you will, anywhere in the world, and you will encounter Coca Cola in clothes, signs, packaging, art - everywhere.
-Judith Evans


Picture
In New York harbour in 1886, at the time the iconic Statue of Liberty was being built, a pharmacist named John Pemberton got curious. He was playing around in his lab one afternoon, when he concocted an unusual caramel-like syrupy liquid. He combined it with fizzy water and took it to Jacobs’ pharmacy, near where he lived.
Picture
Coca Cola - always the real thing -1990 slogan

Here, he allowed people to sample it for 5 cents a glass. Frank Robinson, his accountant, named it Coca Cola. He wrote it out in his own handwriting, which remains the timeless  slogan we all know today.
Picture
In Coca Cola’s first year in business, only nine glasses a day were sold at the very most. Three years later, ASA Candler had gained rights to the business for around $2,300. His influence would shape the future of the brand.
As the drink grew in popularity, it was imitated by other businesses. This prompted Coca Cola’s advertisers to focus their campaigns on the originality and authenticity of the brand, persuading customers with slogans such as “demand the genuine” and “accept no substitute”. This push for authenticity was cemented by the arrival of the iconic Cola bottle, which was introduced by Joseph Biedenharn. Candler was opposed to this new development, and despite his business expertise, did not count on the future possibility of demand for portable beverages.
Picture
To Candler’s surprise, the bottle took off! It embodied the brand’s authenticity that people grew to love. By 1920, after much rapid success and growth, the company had 1000 bottling plants.
Picture
Robert Woodruff purchased the company from Candler in 1923. He was later to introduce Coca Cola to the world. Woodruff was a marketing expert. He used the 1928 Amsterdam as a vehicle for promotion. This was the first of Coca Cola’s associations with global sporting events. This was a great springboard for the growing focus on the drink being something that people can enjoy while on the go.
Picture
Picture
Picture
Picture
Picture

As the USA became embroiled in WWII, in 1941, Woodruff exiled thtat every soldier, no matter where he was, would get a bottle of Coca Cola for 5 cents, whatever it cost the company.

After the war, America was optimistic and prosperous. Coca Cola soon came to be associated with he fun, happy, enthusiastic American culture. Advertising really took off in the 1970s. It's growing international presence was characterised by a TV commercial featuring a group of people from across the globe gathering on a hill and singing “I'd like to buy the world a Coke”.

In the 1980s, as fitness crazes were taking control, the company introduced Diet Coke which, in two years, wa the top low calorie drink in the world. In the next 30 years, Coca Cola bought up many other drink brands including Limca, Maaza and Thums Up.

To this day, the brand continues to build strong relationships with global sports. In the 21st century, it has taken on a new emphasis towards sustainability and healthy community life.

Click on this link to discover more cool stuff about Coca Cola on their official website:http://www.coca-cola.co.uk/homepage

#bignames #cocacola #sharingsuccess #entrepreneurship #inspiration #householdnames #drink #business #refreshing #change
Comments

    Picture of the team

    Author

    Our blog is supported and updated by the information team here at Curricula & Co, providing you with inspiring stories, quotes and education: ​

    Business
    Careers
    ​Social Change  

    Student Registration

    £4.99
    Shop

    Categories

    All
    Academy Life
    Best Business Books
    Commercial Awareness
    Fun Facts
    Girl Power
    Household Names.....
    Inspiring Stories
    Monday Motivation
    Sharing Success Magazine
    Stories Of Highly Successful People
    Under 25s Business Successors


    Picture
    Picture of our accountants

    Picture

    Picture
    Picture of peach law team

    Picture
    Picture
    Picture

    Archives

    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015

    RSS Feed



Support

Contact
FAQ

Terms of Use
Taster Meeting

Company

About
Partnerships 

Store
​Blog

Services

​Business Studies
Careers
​Advertise
Picture

© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • About Us
    • Partnerships >
      • Accountancy
      • Branding
  • Business Studies
    • Overview
  • Careers Training
  • Visit Our Blog
  • Academy Life
    • Meet Our Clients
  • Contact Us