Your value proposition is essential to the health of your business. It’s what makes you unique.
Your value proposition is what you need to lead with when talking with customers, prospects, and investors.
And even if you already have a good value proposition for your business, are you sure it couldn’t be a little bit better? Could you push the boat out with your business value proposition just a little bit more?
Here are some quick and easy ways you can upgrade your business value proposition and stop it from going stale.
Be more creativeIt’s easy to get stuck in a rut and lose your creative edge after you’ve been doing the same thing for awhile. The power of life outside work and taking breaks is that they often lead to a boost in creativity.
New perspectives, fresh ideas, and being in a setting totally unrelated to your business can help you get clarity about your overall creative direction (or lack of).
Taking a creative break can be a super quick way to reboot your creativity and bring your value proposition into sharp focus again.
Creativity is at the heart of business innovation — creativity is a muscle that you should constantly be exercising as your business grows and develops.
Train yourselfLearn more so that you can give more. By investing in professional training in important areas of your business like ecommerce or content marketing, you will give your business a much better chance of standing out.
For example, surviving in today's customer service culture require customer service reps to cover a wide range of skill-sets, from stellar communication and teamwork, to sales ability and resilience. Your business might have a lot of great things to offer, but is the delivery method as good as it can be?
Invest in training, and keep reading and learning about how to run and market a business so that yours doesn’t get left behind.
Hand it over to your communityYour best value proposition might be your customer community itself!
Social media is the ideal place for customer communities to come together, and social media is a great place to do quick and lowkey audience research.
Consider setting up a Facebook group, hosting a themed Twitter chat, or running contests on Instagram to get more one-on-one engagements with your social media audience.
Talking to people on social media about your business may seem scary, but it’s a worthwhile investment of time. Getting up close and personal with people on social media is a fast and cheap way to benchmark your business’s branding and value proposition.
Think about how you can really go the extra mile and add little personal touches and polish to what you do.
It’s not about over-engineering things, but about offering something no one else is doing. Try to stay ahead of the curve and spend some time doing industry research and spying on the experts on social media.
Make it easierOften, the best ideas and the best products are the ones that are super easy and simple to use and explain.
Could your product or marketing benefit from more simplicity? Can you quickly explain your value proposition to somebody new, or does it always come out a bit different? Do people often look confused when you start talking about your business?
Is there maybe a touch of waffle or jargon that has crept its way into your website copy? Have you got stuck in a bland middle-ground in your enthusiasm to go to market? Has anyone ever presented a differing creative view on your business?
Even simple things like changing your tagline or mixing things up with your blog content can put a whole different spin on your business.
Lots of businesses make the mistake of opting for ‘safe’ messaging options, but if you don’t stand out, customers won’t sit up and take notice. Being more bold and playful might pay off.
By working on your messaging, you don’t have to spend a tonne of money or time on business improvements — you can improve your value proposition with just a subtle shift in focus.
Your value proposition might evolve and change over time, so don’t fight against change if it needs to happen. Always be thinking of ways you could improve your offering in order to stay one step ahead.