Eating Business for Breakfast - Kellogg’s from the beginning

Household Names and the People Behind Them​
Check out our next series via Curricula & Co blog page, Household Names and the People Behind Them. We have some extraordinary entrepreneurs who have founded some of the  world best household products…… Over the next few weeks we will be going behind the scenes to discover more about these visionaries  Read More Stories

---

Kellogg’s are renowned for their world famous cork flakes, from which the business began over 100 years ago. ​

Today, their products are manufactured in 18 countries, and sold in nearly 120. The largest factory run by Kellogg’s is located in our very own Trafford Park in Manchester, which also houses the company’s European centre of operations. They have also been granted a royal warrant from the Queen and the Prince of Wales!

Will Keith Kellogg founded the company, initially known as Battle Creek Toasted Cornflake Company, in 1906. The first product he created was Kellogg’s Toasted Corn flakes, and was re-branded in 1922 as Kellogg Company.

---

---

The way the factories were run was altered at the time of the Great Depression of the 1930s with the aim of supporting more workers and giving a livelihood to more people. Normally, the factory operated 40 hour per week shifts, but they changed this to a 30 hour working week in order to make space for an entire new shift of workers. This new compassion driven approach continued until after the Second World War. 

---

During the 1970s, Kellogg’s increased dramatically in size and influence by buying out a long list of smaller food and beverage companies, including Salada Foods, and Fearn International. 

In March 2001, they acquired the massive Keebler company. Around 2012, statistics said that Kellogg’s was officially the world’s biggest snack-food producer, second only to PepsiCo. This was made possible once they had acquired the Pringles brand from Procter and Gamble in a £2.7 cash deal​

Check out the Kellogg’s website to learn more about your favourite cereal brands, and find out about the values of the company.

---

---

Tell us in  the comments what interesting facts you have learned

There’s more to this global business giant than just cornflakes...have a look at our blog to learn about the history of this incredible company, and the products that are part of our everyday lives.
#curriculaandco #curriculaandyou #bignames #businesshistory #kelloggs #cornflake