Asya Varetsa is the co-founder of Sleeper. A different kind of pyjamas brand that makes garments that can be worn as a normal outfit during the day, as well as your jim-jams at night!
Asya and her business partner Kate Zubareiva, both from Ukraine, used to work as editors, Asya having spent a year as a fashion editor at Elle Russia.
Listen to the whole story on @secondlifepodcast, hosted by @hillarykerr on your way in to work this morning…
Welcome to the first blog post of the new #girlpower 💪 💪🏽 💪🏾
series looking at the stories of women who have changed the direction and focus of their careers, after discovering a new passion.
Our first success story is @hillarypete, the founder and CEO of skincare company @truebotanicals.
And to hear her own honest account, check out the Second Life podcast, episode 107 hosted by @hillarykerr @secondlifepod
The women who made their own career path
Hillary Peterson - True Botanicals Founder and CEO
Stories that start badly are often stories that have a happy ending.
This is definitely the case for Hillary Peterson. It took something very traumatic - a cancer diagnosis - to change the course of her life and career for the better.
Following her shocking diagnosis of thyroid cancer, Hillary began to educate herself about the ingredients in the beauty and skincare products that we buy on the high street every day. She learned about the toxic affects that the chemicals we put on our bodies have on both the body, and the planet. She came to the conclusion that she would not put things like this IN her body - so why would she want to put them ON her body?
Hillary wanted to give women a way out of this, and to give them the results they want and need, but more natural and pure ingredients.
She is passionate about using information to empower people in making the best possible choice for their individual needs.
Before starting her business, Peterson had a great career in the fashion world. She was the senior advertising manager for the 501 jeans brand. Before this, she worked as marketing manager for the Levi’s brand.
She won the Elle magazine Genius Award and her products can be found at many of the world’s top spas.
Louis C Camilleri has not been CEO of Ferrari for very long - he took up the position in 2018, and was previously the chairman of Phillip Morris Europe, having started at the same company as a business development analyst in 1978.
A previous CEO position he held was at Kraft foods, who make a lot of the brands we are familiar with today. He is a father of three children and speaks three languages. He comes from a Maltese background.
Welcome to our brand new series of Inspiring Stories! This time, we will be sharing stories of mums who have successfully started a business and seen it thrive. This week, read the story of Lynda, who founded Sweet Dreamers, as a result of sleepless nights with her newborn…
Businesses started by mums
Introducing Ewan the Dream Sheep
Lynda Harding, while on maternity leave after having her sixth child, Bradley, struggled with getting him to sleep at night. ‘He cried constantly and it was a nightly struggle to get him to sleep’. After trying everything she knew to try and calm him down, Lynda discovered an unusual method: dimming the lights, switching on the hoover, and rocking him when in the cot. She looked around to find a product that could do all these things at once, but found nothing like what she hoped to find. This gave her the idea to create a product herself!
She started to research as much as she could, gaining input and knowledge from sleep experts, universities, medical experts, the childcare industry, as well as through surveying ordinary mums like herself. After a long time, seven years, she launched Ewan the Dream Sheep!
Ewan is a plush sheep toy that can be hung on the side of a cot. The device contains real recordings that are not computerised. These recordings include heartbeats, vacuum cleaners, and rain fall, and are at a unique low frequency that is heard by babies when in the womb. Expert research has proven that mimicking the experience of being in the womb is highly effective in reducing colic pain, inducing good quality sleep, and reducing crying.
The product has had amazing reviews from customers:
‘Thank you! Don’t know if I could survive without Ewan the Dream Sheep’
- Lily Allen - Singer
‘Huge thankyou for fab Ewan the Dream Sheep. My son loves it. We have hung it on his Moses basket’.
-Konnie Huq - TV presenter
To learn more about Ewan and see the full range of Sweet Dreamers products, visit the website: https://www.sweetdreamers.co.uk
Lego is made up of the Danish words leg godt, which translates as “play well”
For nearly 80 years, this iconic building block company has captured the imagination of children and adults around the world. It is a family business that was founded by Ole Kirk Kristiansen from Denmark. Today, it is run and owned by his grandson, Kjeld Kirk Kristiansen
Kellogg’s are renowned for their world famous cork flakes, from which the business began over 100 years ago.
Today, their products are manufactured in 18 countries, and sold in nearly 120. The largest factory run by Kellogg’s is located in our very own Trafford Park in Manchester, which also houses the company’s European centre of operations. They have also been granted a royal warrant from the Queen and the Prince of Wales!