Boss Ladies - Laura Ashley

Laura Ashley, a fashion designer from humble beginnings has created a world famous business that has inspired people for over 50 years. Check out this post to find out more…

Laura Ashley was the founder of a classic, Victorian-inspired design and fashion company that makes clothing and household accessories.

Laura Ashley herself, a fashion designer and business woman, was brought up in rustic, rural Wales, and is from a very humble working class background. 

Her interest in design was inspired from childhood by her grandmother.

​Later in life, when living in London and working as a secretary for the Women’s Institute, she started to design table mats, scarves, tea cosies, and similar things as a part time job.

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Years later, Laura’s printed Victorian inspired floral designs swiftly grew in popularity and were soon bought by big retailers like John Lewis.

With the help of her husband Bernard, from an operational point of view Laura progressed her business from a home business to a factory. Soon after, Laura Ashley stores and factories were spreading across the U.K and Europe. The whole Ashley family became involved in running it.

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Her success in creating clothes inspired by the needs of housewives, as well as the homely aesthetic of rural Wales contradicted the male-dominated fashion popular during the 1960s. 

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