Seth Godin certainly knows a thing or two about online marketing...In this week’s Inspiring Story, we are introducing the pioneer of modern marketing.
Instead of wondering where your next vacation is coming from, maybe you should set up a life you don’t need to escape from.
Seth Godin is truly a pioneer in the marketing world. As well as being an entrepreneur, he is a best selling author, blogger and public speaker. He has started two companies, Squidoo and Yoyodyne, which is the one of the first ever online direct marketing companies.
His first business venture was a book packing business which he started in his apartment in New York in the mid 1980s. Just as the internet was beginning to spread, and become something people knew and talked about, Seth was way ahead of his time, in realising that the best method of promoting brands was to reach out to customers on a relational level. He was one of the first people to make businesses aware of how powerful the internet could be in reaching customers at a time when the internet had a very narrow reach. He did this by writing a book called Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers.
Having seen online marketing develop from its infancy, he is one of the most trustworthy experts on the subject, which is a big part of what makes him popular.
If you are starting a business or, indeed, if you are at any stage on your business journey, Seth Godin’s blog is a great resource to dig into. Last year, he also started a podcast called Akimbo.