Define your target audience. There are loads of great ways you can do this. But your target market is of vital importance. When you know who you are selling to, you can tap into their needs and wants…
If you have a small business, marketing can often fall by the wayside. But there are loads of great ways you can increase your market knowledge. Knowing who you are selling to can be a great determiner of success…
Are you sick and tired of your job? We’ve all been there! But one thing we have found is that the people you work with can really make a difference! While you are waiting for your next big break, get to know the co-workers around you. Better morale makes for better performance!
It’s the people that make it
Last Friday, I was sat around with some friends, and the whole conversation was centred around complaining about our jobs. This went on for some time, until I got sick of all the negativity. I asked everyone a question. “Name one thing that you like about your jobs”. One by one, they all came out with the exact same answer. “The people”. I had to agree with them.
Who you work with can really make all the difference. Looking back on the year I have spent at my job, the biggest highlights have been the laughs I have had with the people around me. We all felt bored. But when we felt the most bored with the job itself, that was when we had the most fun!
Tough patches can really pull everyone together, and create a great sense of camaraderie and team spirit. And it depends on the attitude. Being morose and complaining a lot will only make it worse. Bad attitudes are famous for spreading like wildfire, and infecting the people around you. But so are good attitudes!
Rather than getting caught up in how bored and tired you feel, engage with the people around you. Learn about them. Find out what makes them laugh. Share your food. Ask about each other’s lives, and embrace what makes you different. Find the good in each other, and always be calling it out and maximising it. Develop inside jokes. Get the whole office involved in a random frivolous game.
If your morale is high, your performance will improve. I have seen and experienced this first hand. When I first began at my workplace, I was nervous, and avoided everyone. My days felt dry, and my performance was poor for a while.
When I was unhappy, I would make more mistakes. But when I started talking to people and interacting with the people around me, slowly but surely, over the coming months, my performance became consistent.
Sure, aspire to higher positions. Absolutely look for a better job. You deserve one. You have worked hard for it. But while you are in the inbetween, you may make some amazing friends!
As a business, we have certainly gone places since we started in 2014! Nearly five years later, we are still going strong, and are getting stronger! Across Manchester, we have had great fun partnering with young people of all ages, as well as many demographics of people from all walks of life, working together to build ambition, confidence and innovation mainly through our Entrepreneur and Employability Academies.
We have a colourful and eclectic mix of success stories from new businesses and people who are thriving in the world of work, which we are proud and excited to share with you in our new online magazine!
Come and check it out on our website and discover all we have been getting up to…
Our shiny new online magazine is available for you to read! We can’t wait to share with you all the great things we have been doing in Manchester, elsewhere in the country, and even overseas!
Coming away from everything sometimes is just what is needed for you to becoming re-inspired, having a day free from house chores, phone calls, emails, shopping, cooking, planning and sorting out others.
Having headspace is where inspiration can hit you about your bigger plans for your life.
What places or things can you do to have that well needed day off?
Marketing might be a daunting prospect if you are trying to make your new startup succeed...especially if it is not your biggest strength. But Social media could be a great place to start.
Check out this link we have posted to find some great tips for using Facebook for your business…
Get stuck into social media!
Create a business account for your new company on Facebook, Instagram, LinkedIn, Pinterest, or whatever your favourite social networks are...most people are on social media, and networking is a great way to tap into this potential customer base…
Follow this link for some more detailed tips on maximising your social media presence…
We are mixing things up a bit on the Wednesday Inspiring Stories front...in this new mini-series, we are challenging you to think differently about your current situation, if you are dissatisfied or bored with it.
Hope you enjoy it, and have a great Wednesday!
Dead end. Waste of time. Mind numbing.
These might be some phrases that come to mind when you think of your current career situation; if you are in a job that you don’t enjoy, but you can’t just up and leave because you have bills to pay. It can be so easy to feel, or convince yourself that you are trapped, and you are watching your potential go to waste.
If you have higher aspirations, I totally understand, it can be very frustrating. If you are reading this now, you might be staying up late scrolling down Indeed until you doze off and nearly drop your phone on your face...you are probably busting a gut doing applications every spare minute you can find. If you are, well done! You’re being proactive. Keep aspiring!
But I want to challenge you to look at your current situation with a new perspective. I am writing this as someone who has, and is still living through this. I have been in my current job for a year, and on the face of it, it is quite monotonous and repetitive. I freaked out and thought that if I didn’t get out of there quick, I would fall apart!
But the first step to changing my feelings of resentment and discontent in my current job was in something as simple as updating my CV!
When you are in the daily grind, you are just caught up in the grindiness of it all, and so you lose awareness of the fantastic skills you have built up
over however long you have been there, and that you are still building on slowly every minute of every day.
I spent some time writing down a bullet point list of what my job consisted of every day, what the skills were that I had gained, and the positive impact I was having on the company, the character and patience and resilience I had built during times when I thought it was not really counting for very much.
When I zoomed out and looked at my “boring job” from the outside in, I realised that really, what I do is quite complex, and there is a lot to it. It requires constant interaction with people, and memorising lots of different bits of information,
being aware of my surroundings, and all of this requires a lot of focus. It only seems boring and not to count for very much because I am so good at it, and have been doing it for so long.
When I zoomed out even further, I became incredibly grateful for the fact that I have a stable job that pays the bills in the first place, when I remembered where I was before, and how desperate I was for stability before I landed the position. I became grateful for having a job that I know all the ins and outs of, and can answer any question instantly when put on the spot. For having grown along with the company. To be part of a team that is friendly and supportive.
When I changed my perspective, both me and my managers noticed that my performance had dramatically improved. Having a more positive attitude about my current situation has made the day-to-day so much easier, and has even opened up a couple of opportunities that have provided a bit of the variety that I had lacked.
In this mini series, I will be looking into some more practical ways of changing the way you look at your present situation. Yes, you still might want to leave, but evaluating where you are right now in a more positive light will hopefully make your days more meaningful, and maybe even lead to more opportunities that you may not have been expecting…