Anita Frost, Curricula and Co’s founder and director caught up with Rebekah, our social media content creator, and shared her perspective on navigating lockdown and the current climate as a business person, as well as how the company is adapting to meet clients where they are at.
In this first part of the series, Anita chats about the main challenges facing entrepreneurs, how she is facing them head on, and gives some great advice on how to navigate these crazy times.
‘Here at Curricula and Co, as soon as lockdown started, our prime focus was to make sure everyone was able to access all the updates, because it is critical that we are informing on some of the huge questions that we are facing -
How do you navigate a small business forward effectively at this time?
How do you keep going with your aspirations to get that first job, or work experience?
Maybe you want to reduce the time you are spending on it, or you may decide to take up some part time work on the side for extra financial security, or take on full time work, and work on your business in your spare time.
Whatever they decide to do, we want to encourage people to keep hold of their dreams, and to continue accessing training and support from Curricula and Co and our business partners, so that they are still growing and developing.
Anita explained that the single biggest challenge facing entrepreneurs and new business owners is fear. The overwhelming instinct is to shrink back and instantly decide to put everything on hold, as a result of all the news we are hearing about the effect lockdown is having on the economy, and the uncertainty that comes with that.
‘This is absolutely not the best thing to do!’ Anita said, ‘we understand that everyone is financially challenged, however, we encourage people to continue investing in themselves because it is ultimately YOU that will be driving your business forward. If there are gaps in your knowledge and skills in this economical climate, now is the time to upskill like never before.
‘If you are struggling with a lot of fear and anxiety, and don’t know where to start with moving forward, a good starting point is to take stock of where you are - get a hold of the facts on how your finances are, what resources you have, etc. You have to ask yourself do you actually want to pursue whatever it is you are pursuing? Did you ever really want it to start with? Really, some of the greatest businesses the world has ever seen have come risen up out of huge challenges like war, famines, plagues, etc
They are still carving out some time here and there to make this happen. A high percentage of women are making the decision to shelve their business plans until Corona has passed over. This is sad to see, because we need both women and men to navigate forward through these challenges’.
Anita is someone who loves to take on a challenge. She believes that a massive part of succeeding in business is problem solving. During lockdown, she has been setting a great example of what it looks like to up-skill as a person leading a business. She has been reading books, and has enrolled on a number of courses, including one on leadership that she was due to start the same evening!
“For me, it’s about learning and gaining knowledge - looking at and evaluating everything you have - what’s working? What’s not working? What do you need to get rid of to make room for something else? Also, it’s super helpful to find people to come alongside who can help you become the next level of yourself - that’s what we want to be for our present and future clients.
Personally, I have had to get rid of excess busy-ness. Even though I was productive and doing masses of stuff, the busy-ness was not always rewarding. A good thing about working from home was that I had those extra couple of hours to use for other things that I would normally be commuting and driving around. Not having to commute has given me some extra freedom. I am continuing to get rid of things in my schedule that I don’t really need - it’s all about being savvy with your time management”.
Next week, Anita shares some of her best book recommendations, and talks wellbeing and healthy routines...