Just Do It.....

Household Names and the People Behind Them​
Check out our next series via Curricula & Co blog page, Household Names and the People Behind Them. We have some extraordinary entrepreneurs who have founded some of the  world best household products…… Over the next few weeks we will be going behind the scenes to discover more about these visionaries  Read More Stories

The only one who can tell you “you can't” is you. And you don't have to listen.
by Phil Knight

Founded in 1964, Nike was originally called Blue Ribbon Sports. The company was pioneered by Phil Knight, a track athlete for the a university of Oregon team and his coach, Bill Bowerman. BRS initially began as a distributor of products for a Japanese shoe maker. Sales were made from Knight’s car.

I believe in redefining my impossible.

Blue Ribbon Sports rose to success very rapidly. In its first year of trade, they sold over 1300 pairs of running shoes. The following year, they were able to employ a full time staff member. Also, sales revenue skyrocketed to $20,000, and their first retail shop was opened in 1966 in California.

​By 1971, the partnership between BRS and the Japanese company was fizzling out and coming to a natural end. Around this time, Nike was working on its very own line of footwear, displaying the now iconic swoosh, designed by Carolyn Davidson.
​

Strong is the new beautiful.
​-Nike brand quotes

​By 1971, the partnership between BRS and the Japanese company was fizzling out and coming to a natural end. Around this time, Nike was working on its very own line of footwear, displaying the now iconic swoosh, designed by Carolyn Davidson.​

In 1971, Just Do It, the slogan everyone associates with Nike, was created by advertising agency Wieden + Kennedy, who continued to work with Nike for a long time. The Just Do It slogan has been named as one of the top five slogans of the 20th century. ​

Today, Nike sells a wide and diverse range of specialist sports equipment for sports including tennis, basketball, cricket, ice hockey and athletics. In more recent decades, their clothing ranges, including track suits and leisure wear, came to define modern mainstream hip hop, street and urban youth culture, and they continue to do so.

---

#footwear #sports #Nike #fitness #fashion #just #do #it