Your time is limited. So don't waste it living someone else's life. Don't be trapped by dogma-which is living with the results of other people's thinking.
Apple and Steve Jobs
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
There are so many brands all around us that have altered the course of our history, as well as being so much of the background noise of our lives that we don't notice their existence. But what if we looked a little bit closer at the companies that produce our smartphones, supermarkets, clothing brands and cars? We might find out that a lot of hidden inspiration is all around us…
we take our iPhones and macs for granted nowadays, not to mention our smart TVs and watches. This generation of children have never been alive when Apple products didn't exist. And most adults probably couldn't imagine being without them. Apple have created a technological revolution across the world, setting the bar for many companies to follow. This company is defined by its sleek, minimal design and intuitive interfaces and infrastructures. This seems normal, but the concept that underpins it was groundbreaking and mould breaking in its time.
Steve Jobs dropped out of uni after the first term, and worked part time to finance an extended trip to India. On his return, aged 20, he caught up with his friend Wozniak, who, as a hobby, made computers. Jobs, however, saw the marketing potential behind this, and persuaded his friend to start a business with him in his parents’ garage. His aim was to create a computer “for the rest of us”.
Financed by the selling of various valuable possessions, the boys eventually managed to sell their computers to mainly specialist computer enthusiasts. This generated enough finance to improve and refine their product.
In 1977, they introduced a more user friendly Apple II with colour graphics and a keyboard. In the first year, they generated over £3million in sales, and £200million in the next two years. By 1980, Apple was facing heavy competition from the likes of tech giant IBM. New products they introduced were too expensive for the everyday consumers they aimed to reach.
This spelled disaster for Steve, who, following a clash with Apple’s director, was kicked out of the board of directors of the company he founded! After another failed attempt at computer design, he turned his focus to software. He bought Pixar Animation studios from George Lucas in 1986. He led the production of breakthrough animation film Toy Story. Soon after this was a success, Jobs was reappointed to the board of a failing Apple as a last resort.
Steve Jobs brought Apple back from the brink of collapse, and ushered in the era of the smart phone, and the tablet…
For many years, he battled with Cancer, and sadly died at the age of 56.
Check out our shiny new blog series, where we will be learning the back stories of the world's favourite brands!
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